Bing Will Add Twitter, Facebook Updates To Searches
October 21, 2009Integrating Social Networking
The deals will add Twitter tweets and Facebook updates into Bing's search results. A Bing blog posting verified the arrangement with Twitter but didn't provide details.
The posting said Microsoft is offering a U.S. beta of Bing Twitter search. The beta allows users to search Twitter feeds on any topic and provides choices to display the results.
Tweets can be viewed as they are posted, full pages of tweets can be displayed, or tweets can be ranked by the number of followers the author has. Entries identical to earlier tweets are ranked lower, according to the blog.
The Facebook deal was announced at the Web 2.0 conference in San Francisco on Wednesday. A company statement said, "Today we announced that we are working with Microsoft to make status updates that Facebook users choose to make public to 'everyone' on Facebook also available in real time through Bing search. With this partnership between Facebook and Bing, search becomes more relevant and social than ever, giving people the ability to discover what's happening in the world right now. This new functionality will be available early next year."
Real-Time Reaction
Rosoff said the concept of integrating social networking into search will help Bing provide more timely information. "Twitter feeds in particular offer a different type of information than is usually available through search engines," he said. "It provides up-to-the-minute sentiment on and information about particular topics. News can...
Tags: blog, microsoft
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